Wendy Peterson, Director

Wendy Peterson has worked in the field of aging policy and services for 19 years, after leaving the computer industry where she managed technology development start-ups. Since 2002, Ms. Peterson has directed the Senior Services Coalition of Alameda County, a coalition of nonprofit and public organizations that provide health care and supportive services to over 79,000 seniors throughout the county. The Coalition and its members advocate for policy changes that improve the lives of vulnerable older adults.

Prior to joining SSC, Ms. Peterson served as Marketing/Development Director for Center for Elders Independence, a Program of All-Inclusive Care for the Elderly in Oakland, California. In 2006, she served as Interim Project Director for LifeLong Medical Care’s East Bay Benefits Initiative, helping to prepare that community health center for the launch of Medicare’s Prescription Drug Benefit, and conducting a series of teleconference trainings that shared LifeLong’s best practices with safety net providers throughout California.

Ms. Peterson has been recognized for her advocacy leadership by the Alameda County Board of Supervisors; is the recipient of the 2010 Kenneth Hoh Award for Advocacy from Family Bridges, and was named 2009 Woman of the Year for the 9th Senate District by State Senator Loni Hancock.

Ms. Peterson currently serves as the President of the Board of DayBreak Adult Care Centers, an organization that serves the providers of adult day care and the adults and families they serve. She also serves as Co-Chair of the Tri-City Elders Coalition and serves on the board of the East Bay Foundation on Aging. Ms. Peterson holds a Bachelors degree (cum laude) in English from the University of California at Los Angeles.

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